中國電子貿易에 關한 硏究

Abstract

Chinese e-commerce trade system is fastly being developed though it was introduced to China later than other advanced countries. Chinese e-commerce is going to be a boom owing to IT development and increasing use of Internet. In the future China will be among the world’s largest e-commerce market.

Chinese recent IT-related economic growth, especially in the areas of telecommunication infra-structure, has impressed the global world. Given the prolific growth of e-commerce and attractive potential of the Chinese market, more and more multinational corporations are rushing into China.

Nowdays, e-trade is becoming more significant substitute for traditional commercial behavior of both firms and consumers. Especially the electronic trade reduces transation costs generated from the issuing and management of paper documents, and overcomes the physical limitations of commercial transactions as well as the geographical and time limitations resulting from trading with foreign countries.

The thesis focuses on seeking government policies to promote Chinese e-business trade environment.

On the whole, the volume of Chinese e-business trade market indicates trend of considerably safe growth. The data also show the rapidly growing volume of Chinese e-business trade. Furthermore, in detailed structure of Chinesee-business trade volume in the period of 2000s, the B2B market share of small and medium-sized businesses increases stably. On the contrary, Internet shopping trade share is rising sharply. No change appears in internet trip reservation trade volume share.

However, various existing obstacles of Chinese e-business trade are as follows.

First, China lacks e-business trade professional in domestic market. Second, Chinese domestic distribution infrastructure is insufficient. Third, Chinese domestic electronic payment system is incomplete. Fourth, Chinese electronic certification system needs advanced interoperability and standardization. Fifth, there exist legal and institutional problems. Finally, improved security technology is required.

Therefore, this article suggests activation plan about solving problems of Chinese

e-business trade, considering the aspects of Chinese businesses, government, technology and service. Solutions for the problems are concluded as followings.

First, in aspect of business, measures should be needed for Chinese e-business trade to prosper, such as service improvement for consumers, solidarity with traditional companies, security certification, Internet marketing, distribution delivery, e-business trade awareness enhancement, and labor force utilization.

Second, related legal and institutional strategies for e-business trade activation should be prepared and maintained in a governmental level to remove obstacles to e-business trade execution. Also, introduction of security certification, building infrastructure including payment methods, distribution and security should be supported.

Third, standardization should be accomplished in aspects of technology and service, and the level of national and business information should be advanced.

Plus, riskless procedures for the e-business trade should be prepared as well.

Although Chinese Internet market and the e-business trade would promote economic growth, still a few problems such as incomplete regulations and restrictions of Chinese government, imbalance of developmental speed, insufficient understandings among companies, powerless business marketing strategies technological issues, social supply issues, and inequality exist.

Finally, as China holds strategic insight into the future and adapts itself to globalization trend, it could establish Chinese e-business trade information, boosting invincible economic growth. Development of e-business trade activation would display prosperous generation all over the world.